Find Your Passion: Featured Business w/Dan Cumberland

About the Author
Profile photo of Grant

Grant Pettegrew


Millennial Entrepreneur and creator of He is passionate about helping other Gen Y entrepreneurs.

So I have a quick story to tell before we go into our featured profile with Dan Cumberland.

Before I started GenYAlive, I was running 3 different businesses simultaneously: 1 that, to be fair, I HATED. Although revenues were increasing, working within this business made me incredibly unhappy. I wasn’t exercising. I was constantly cranky. I drank more. And frankly, I was a worse person while running this business.

And I couldn’t delegate the elements I controlled/hated because the financials were not close to supporting that option.

So I decided to shut it down.

Because of the bad taste left in my mouth (and the general feeling of failure), I decided that my next project would be something that I truly enjoyed. Something that I was passionate about. Not a bad place to start, right?

I researched “how to find your passion” only to find thin blog articles, and unpractical ideas on doing ‘what you love to do in your free time’, but for work.  This would not be financially viable btw (no one is going to pay me watch sports and drink beer. If you find someone who will, please let me know ASAP).

Simply put, the “Find Your Passion” field was littered with junk.

I eventually got my mind straight, with me choosing to walk down the path I am now. But it took WAY too long and I struggled more than I should have.

So recently I was reading some articles online, and I stumbled upon one of Dan’s articles. It more than got my interest, as it was the perspective I had always been looking for and needed at that earlier time.  It was different, as it positioned passion in a different light. What I was reading was so much better than what I had read before!

I wish I had found Dan’s advice when I was struggling, because I would have been able to get on the right path 3x as quick. So I wanted to pass on this resource to you, the reader, hoping that if you are stuck and need to “Find Your Passion,” you start here.

And even if you are working in your dream job/business now, I would recommend reading Dan’s work to keep you on the right track. Because it’s about more than passion, it’s about finding meaning. Hence the name of his project.

I’m happy that I recently got a chance to chat with Dan. You can tell he loves what he does and he loves helping people.  Enjoy!

– Grant Pettegrew


“There are very few people who possess tremendous creative vision and also know how to bring it to life. Dan Cumberland is one of those rarities.”

Ben Arment
Author of Dream Year

Welcome to a new featured business. GenY Alive is here to help you challenge yourself and grow your business, and learning from others is one of the best ways! The article is presented as a mixture of the featured entrepreneur’s own words (in quotations) and my experience talking with them.

It is helpful to learn from other successful millennial entrepreneurs who have followed their passion and created their own business. Dan Cumberland is a perfect example of someone who has taken action and built a business around his passion. Because of his high quality work and the thoroughness, he is even an occasional contributor to among other sites.

The Meaning Movement is, in Dan’s words, a “Community and resource to find help” and built on the “desire to expand my reach and impact on finding meaning.

Dan writes, speaks, and provides 1:1 coaching. You can find more on his website,

Featured Business: The Meaning Movement


About Dan and His Business:

“I am on a Mission. A Mission to kindle a fire inside you, to find the things that make you feel alive, and to help your set yourself on fire.”

Dan simply wants to help people find meaning in their work and their life.

How Did He Get Started? Why Did He Start The Meaning Movement?

After college, Dan says his  “job didn’t fit.” Which led to his Big Question: “How do you make work fit you? How do you make work meaningful?”

This is something I have dealt with personally, and many of us have struggled with consistently.

So after seeing a lack of quality answer to that question, Dan simply came to the conclusion that  “If I want to help people, I am going to have to do it on my own.”

The decision to start a business and particularly a website/blog was born out the “Desire to expand my reach and impact.”

The wonderful part about the connectivity the internet brings, is the ability to reach and help so many people you would have in the past!

Who Does The Meaning Movement Help Best?

The best businesses are those born out of the idea to help someone with a problem.  Dan says he specializes in working with those “who feel stuck and don’t know what to do next. Those who want more meaning in their life.”

I have been there….

How Does The Meaning Movement Hep Gen Y/Millennials?

Dan can help “Answer ‘that career question’.” Dan believes that as a generation “We are asking bigger questions.”

I could not agree more. We desire more from our chosen career. More than money, more than stability. He recognizes that as a generation, we are just starting to get out 1st and 2nd jobs and they are turning out to not be what we originally expected.

Biggest Struggle?

When I asked about his biggest struggle, as it relates to running his own business, it is simply “Choosing what to do daily and the endless to-do list”  

This creates, in his words, “The feeling of overwhelm.”

Even if you are passionate, and happy with your work, you will still occasionally feel overwhelm! Dealing with multiple decisions, opportunities, and distractions is part of the experience, good or bad.

Biggest Success?

Dan doesn’t like to think of his success as one moment, rather he has appreciated “The steady build.”

I immediately thought of the importance to commit to daily, weekly process that will consistently bring your forward. This commitment is an ignored truth. People want to hear about overnight successes, not ones that took years to build.

Beyond that, he has enjoyed “building relationships.”  Which includes connecting with clients, readers, and other sites like

It’s important to note how connecting with other entrepreneurs is top priority.

Quick Tip From Dan:

“When you’re not sure what to do next, look at your past and what has been important and meaningful to you. That will lead you to your next step.”

Read that again then save it for later.

Recommended Book(s):

“What to do when it’s your turn” – Seth Godin

I haven’t read that one yet, but I will be putting in on the list asap.

What’s up next with Dan…

He is working on a few projects that can’t yet be announced, but he will be continually contributing to his website. I recommend you read a couple articles. He also offers a “Meaning Manifesto” that is a great place to inspire the initial action of working with meaning. Check it out below.


Learn More From Dan and The Meaning Movement

Your first step to find more meaning in your work and your life.


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